My blog - a place to share my thoughts, ideas, interesting articles I’ve come across online, and the occasional tip or two from my experience in the field.

The Best Ways to Outrank Your Competitors: How to Get More Search Engine Traffic

The Best Ways to Outrank Your Competitors: How to Get More Search Engine Traffic February 24, 2022 SEO is a long-term strategy. It’s not something you can do overnight and see instant results from. Many factors go into ranking, including…

How to Improve Your Website’s Ranking With Keyword Clusters

How to Improve Your Website’s Ranking With Keyword Clusters February 24, 2022 Search engine optimization (SEO) is the art of getting your content ranked higher in search results, as well as getting people to click on your content when they’re…

First Party Cookies - The Secret Ingredient of Successful Marketing

First Party Cookies – The Secret Ingredient of Successful Marketing February 24, 2022 When we talk about cookies, we usually mean third-party cookies. First-party cookies can have important implications for marketers; therefore, I like to focus on them and share…

Competitive Benchmarking for Startups

Competitive Benchmarking for Startups February 12, 2022 As startups compete for more and more customers, mostly B2C, they need to find new ways to stand out from the competition. This is where competitive intelligence analysis comes in. It helps companies…

How to choose the right keywords for your ads on Google

How to choose the right keywords for your ads on Google February 12, 2022 Keyword research is essential to ensure your ads are targeted to the right people. However, choosing the right keywords for your ads can be a challenge.…

How to Develop a Successful Content Marketing Strategy for Your Business

How to Develop a Successful Content Marketing Strategy for Your Business February 5, 2022 The concept of content marketing is relatively simple: Content is how you communicate your brand’s message and drive engagement. In other words, content marketing is an…